Why I Don’t Believe in One-Size-Fits-All Coaching

There’s a comfort in templates. In steps. In “proven systems.”

And while there’s nothing wrong with structure, I don’t believe coaching should be copy-and-paste.

You’re not a checklist. You’re not a persona or a “type.”You’re a whole, complex human — with experiences, values, contradictions, and dreams that are uniquely yours.

That’s why I don’t believe in one-size-fits-all coaching. Because growth isn’t generic. It’s personal.

When I started coaching, I experimented with all the tools. I trained in models, studied techniques, explored different schools of thought. And I still love bringing those into my practice — not as prescriptions, but as possibilities.

What matters most to me is meeting the person in front of me. Not the persona they bring. Not the mask they wear at work. The real them.

Some clients arrive with clear goals: a promotion, a pivot, a reset. Others arrive in a fog. Burnt out. Confused. Lost in their own lives. Either way, the first question I ask isn’t “What do you want to achieve?” It’s “What matters most to you right now?”

From there, we build. Together.

One client may thrive with structured models and weekly accountability. Another might need space to unpack emotion, identity, or values before anything “actionable” can take shape.

There’s no wrong way in. There’s only your way.

And that’s what coaching is, at its best: a co-creative process. Not something I do to you, but something we do together.

I’ll bring tools. You’ll bring truth.I’ll ask questions. You’ll provide insight. I’ll hold space. You’ll fill it with what matters.

When coaching is tailored — when it truly meets you where you are — it becomes a powerful catalyst for change. Not the kind that feels imposed or performative. The kind that sticks. That grows roots. That aligns.

What I have is presence. Curiosity. And a commitment to walking beside you as you find your own rhythm, pace, and path.

Because you’re not one-size-fits-all. And neither is your growth.